APPROACH
Rachel Bartlett
UX Researcher, Strategist, and Storyteller
I help teams understand the people they're building for.
Over the past seven years, I've worked across enterprise software, retail, insurance, accessibility, and education. I’ve been busy asking questions, listening closely, and turning research into products that are easier to use and better for the people behind the screens.
From accessibility research that contributed to technology adopted by Google's Accessibility Team to improving enterprise tools used every day, I've learned that the best decisions come from understanding people first.
No matter the industry, that's the part of the work I enjoy most.
Career Timeline
2017
Accessibility Research
My career began in accessibility research, working alongside blind athletes to redesign the running experience. That work later contributed to technology adopted by Google's Accessibility Team and reinforced something I still believe today: the best research starts by listening.
2018–2021
Enterprise Product Research
I joined Hy-Vee, where I worked across pricing, navigation, and operational tools. Every project was different, but the goal stayed the same: understand how people work, remove friction, and build products that make their lives a little easier. One of those projects went on to generate more than $2.7M in annual operational savings.
2023
Research Across New Industries
As a consultant, I expanded into insurance, education, and SaaS, helping teams answer difficult product questions through interviews, usability testing, journey mapping, and collaborative workshops. It taught me how quickly good research can create clarity, no matter the industry.
2024–Present
Growing with Every Project
Today, I continue partnering with product teams on research that leads to better decisions. I'm always exploring new ways to make research more thoughtful and efficient (including using AI where it genuinely improves the process) but I believe the most valuable insights still come from real conversations with real people.
About Me
I've always been curious about people… what motivates them, what frustrates them, and what makes something just click. That's what drew me to UX research, and it's still what keeps me excited about the work today.
I care deeply about building products that are accessible, thoughtful, and genuinely useful. Whether I'm interviewing users, testing ideas, or helping a team make sense of complex problems, my goal is to make sure real people stay at the center of every decision.
When I'm away from my computer, you'll usually find me making music, taking photographs, exploring somewhere new, or saying yes to an adventure.