APPROACH
Rachel Bartlett:
UX Researcher,
Strategist,
and Storyteller.
I help teams move from uncertainty to clarity by uncovering what users actually need. With experience across enterprise, retail, accessibility, and insurance, I’ve led research that directly shaped high-impact digital products.
From launching inclusive athletic experiences adopted by Google Accessibility, to streamlining complex insurance platforms, to building powerful research frameworks, I thrive in spaces where user insight meets strategic decision-making.
I collaborate with teams around the world to design products that are useful, ethical, and impactful.
Career Timeline
2017
Accessibility Research Project
Led inclusive running experience for blind athletes—enabling guide-free events. Work later adopted by Google Accessibility.
2018–2021
UX Researcher for Innovative Retail Solutions (Multi-sector)
Insurance: Simplified quoting UX, improving internal workflows
Retail: Built pricing tools that saved $2.7M+/year
Navigation: Designed smart wayfinding systems for large-format stores
2021–Present
Independent UX Research Consultant
Led over 50 studies across accessibility, insurance, and SaaS tools
Integrated GenAI into synthesis workflows—cutting analysis time by 50%
Created journey maps and prioritization frameworks in Figma for global clients
2023
Insurance Platform Redesign
Re-engaged with enterprise insurance teams to reduce quoting times by 4+ minutes per transaction through targeted usability testing and flow restructuring.
2024–2025
GenAI UX Focus
Built AI-driven research templates and workflows
Advocated for responsible AI design principles in client work
Currently seeking roles at the intersection of GenAI, research, and product strategy
A Bit More About Me
I care deeply about accessible design, ethical technology, and the power of research to tell real human stories. My approach is grounded in curiosity and collaboration, whether I’m moderating a study, mapping a journey in Figma, or aligning cross-functional teams around what matters most to users.
Outside of UX, you’ll find me studying music, working on my photography, and passionately following the adventure of life.