I start with people.
Before the flows, frameworks, prototypes, or roadmaps,
there are people trying to get something done.
My work begins there.
I listen, observe, question assumptions, and look for the moments where a product stops making sense. From there, I turn what I learn into something a team can actually use: a clearer direction, a better experience, or simply the confidence to make the next decision.
A few places the work has taken me.
2017
Accessibility
I began in accessibility research, working with blind athletes to explore how technology could make running more accessible. The work eventually contributed to research adopted by Google’s Accessibility Team.
It taught me early that you can't design for people you haven't taken the time to understand.
2018–2021
Enterprise + Retail
At Hy-Vee, I worked across the messy reality of large-scale retail: pricing systems, shopping experiences, and tools used by employees every day.
One project became a redesigned pricing platform that generated more than $2.7M in annual savings.
2022–Present
Consulting
Consulting took me into new industries, new problems, and very different kinds of users… Insurance, SaaS, education, real estate, hospitality, retail, operations…
The common thread has always been the same: make sense of complexity, find what matters, and help teams move forward.
HOW I WORK
Listen first.
I don't start with a solution. I start with questions.
Find the friction.
The interesting things are often hidden in the workarounds, contradictions, and things people don't think to mention.
Make sense of it.
Research only becomes useful when patterns become clear enough to change a decision.
Bring people with me.
The best research doesn't sit in a report. I work closely with product, design, and engineering teams so insights become part of the work.
Make it real.
Whether that means a new product direction, a journey map, a prototype, or one small change that removes a frustrating step, I care about what happens after the research.
WHAT I BELIEVE
Good research is curious.
Good strategy is clear.
Good design respects the person on the other side of the screen.
And the best work usually happens when you stop designing for an imaginary "user" and start paying attention to an actual person.
BEYOND UX
I'm a photographer, musician, and perpetual explorer.
I'm interested in the same things outside of work that draw me to research: people, places, stories, and the strange little details that make something memorable.